Coca-Cola : 'Have It Your Way'
Coca-Cola brief via D&AD. Brief: Bring Gen Z into the world of Coca-Cola. Showcase a clear way that Coca-Cola could build direct engagement between Gen Z and the beverage - tap into what matters, connect with the audience and deliver something that helps Coca-Cola feel in-tune with them in a long-lasting way. Insight: Gen Z is weird, stubbron, and proud of it. Creative proposition: Introduce a punk energy to the Coca-Cola brand that asks Gen-Zers to reject conformity and embrace their weirdness, proudly creating connections with Coke.
