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Food sustainability brief via Ravensbourne. Brief: Create a digital product or service aimed at 18-25 year olds that will help tackle a nutritional or sustainable food issue. The outcome should be complete with a brand and strategic communication proposal for a campaign. Insight: Food waste and laziness in the kitchen is common among students and no one cares to combat it. Creative proposition: Build the ‘Duolingo of food delivery’ using tongue and cheek language along with innuendos to create a relatable and youthful brand with a distinctly ‘British’ tone/feeling.