Super Bock : 'Open It Up'

Super Bock brief via Mr President. Brief: Introduce Super bock and the Portuguese way of life to a UK market through Out-of-home advertising, social media, packaging design, and an activation idea. Insight: Unifying the countries’ everyman - Zé Povinho. Creative proposition: Remove potential alienation, drawing parallels between both countries' love for music and beer, creating 'The People's Drink'